Quote of the week

“The problem [with the deficit model] is that people do not passively absorb everything that is beamed from their television set. Instead they interpret and contextualise. Public views are not formed from thin air. Equally they are not simply dictated by the media or ministerial pronouncements or by lay ‘perspectives’ or ‘cultures’. Judgements are made according to the information available from the media, education, friends and family and other sources and evaluated against previous experience and information. Experience is patterned by class, ethnicity, gender, nationality, region and age as well as by personal experience and evaluated by means of logical processes.”

Miller, D., 1999. Mediating Science: promotional strategies, media coverage, public belief and decision making. In E. Scanlon, E. Whitelegg, & S. Yates, eds. Communicating Science: Contexts and Channels. London: Routledge.


About David Waldock

Open University graduate, health and life science at undergraduate level, science and society at post-graduate. Interested in how the Internet is transforming the ways in which the public(s) engage with science(s). Also interested in "the skeptical movement" as a form of science activism and it's effectiveness in achieving its goals. Interested in the representation of LGB types in science and in the periscience communities. Work for a well known and loved public institution. Views are mine and not necessarily my employers.

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